Low expectations
Willing to pay for postage
.%20What%20do%20you%20think%20we%20should%20do%20about%20this%20loss?&opt1=Nothing,%20$5bb%20is%20a%20fair%20price%20for%20delivery%20anywhere%20for%2046%20cents&votes1=10&opt2=Raise%20the%20price%20of%20stamps%20until%20it%20operates%20at%20breakeven&votes2=14&opt3=Reduce%20the%20quality/speed%20of%20the%20service%20until%20it%20operates%20at%20breakeven&votes3=8&opt4=Close%20it%20down,%20we%20don't%20need%20a%20govt%20run%20delivery%20service&votes4=6&opt5=Don't%20know/Other&votes5=5)
Its $100mm, though you’d never know it from the ads
&opt1=$10%20million&votes1=15&opt2=$50%20million&votes2=14&opt3=$100%20million&votes3=6&opt4=$200mm&votes4=8)
usps
Gone Postal
In reference to today’s question, the USPS spends approximately $100mm per year on advertising. By comparison,
FedEx spends about $120mm, though the USPS has approximately 7 times the revenue ($75bb to $11bb). Then again, FedEx doesn’t have a monopoly on government guaranteed letter delivery.